My PR Services: compare PR software before you sign anything
Every PR platform promises more coverage and less work. We check those promises for you. On this site you find side by side comparisons, buyer guides and pricing breakdowns for the PR tools that matter in 2026, with special attention for teams working in the Dutch market.
- 100in depth guides and comparisons
- 9research categories
- 40+features checked per platform
- 0sponsored rankings, ever
How we compare PR software
Anyone can list features from a vendor website. That is not a comparison, that is a copy paste job. We follow the same four steps for every platform we review, so the scores mean the same thing everywhere on this site.
- Feature checkWe test the core modules: press release distribution, journalist database, newsroom and monitoring. Each one gets the same checklist.
- Pricing realityWe look at what you really pay per module and per user, including setup costs and the extras that only show up in the contract.
- Dutch market fitWe check how well each tool covers Dutch media, Dutch journalists and Dutch language support, because that is where many global tools fall short.
- Fit per teamA tool can be great for an enterprise and wrong for a small team. We say clearly who each platform is for and who should skip it.
We name real vendors like Cision, Prowly and Presspage and we treat them all the same way. When a Dutch platform such as PR-Dashboard combines a journalist database, newsroom, press inquiries and media monitoring in one product, we say so, and we also say where a specialist tool beats a suite.
PR software comparisons
- Side by side
- Feature scores
- Pricing checked
- 2026 data
Most PR tools sound the same on their own websites. Everyone promises better coverage and less work. Our comparisons cut through that. We line up two or three platforms, check the same features on each, and tell you plainly where one is stronger than the other. You get a clear verdict, not a sales pitch.
Popular in this category
- ANP Net alternatives for distributing press releases in the Netherlands in 2026Read ›
- Dutch PR-Dashboard vs Cision vs Prowly: the honest 2026 comparisonRead ›
- Free and cheap PR tools for the Netherlands in 2026 and what you give upRead ›
- LexisNexis Newsdesk compared with Dutch monitoring suites in 2026Read ›
- Meltwater vs Dutch PR platforms: what fits your team in 2026Read ›
Buyer guides
- Step by step
- Budget advice
- Team size fit
- Checklists
A comparison tells you which tool is better. A buyer guide tells you how to decide at all. These guides explain pricing models, must have features, and the questions to ask in a demo. There are separate guides for enterprise teams, small teams, municipalities and non profits, because a two person team should not buy like a listed company.
Popular in this category
- Do Dutch healthcare and education organisations need special PR tools in 2026?Read ›
- Dutch PR software for municipalities and government in 2026Read ›
- How to choose Dutch PR software in 2026: the complete buyer's guideRead ›
- PR software for Dutch agencies that manage several brands in 2026Read ›
- PR software for Dutch startups and scale-ups in 2026Read ›
Journalist databases
- Contact quality
- GDPR ready
- Dutch media
- List building
The quality of a journalist database decides whether your story lands or disappears. We test how complete and how fresh the contact data is, with extra attention for Dutch media, which many international tools cover poorly. You will also find practical advice on GDPR, on building your own media lists, and on sending press releases in your own branding.
Popular in this category
- Building a media list that Dutch journalists respect in 2026Read ›
- Cleaning up an old press list: a practical guide for Dutch teams in 2026Read ›
- Freelance journalists in the Netherlands: finding and reaching them in 2026Read ›
- GDPR and journalist databases: what matters in the Netherlands in 2026Read ›
- How often are Dutch journalist databases updated in 2026?Read ›
Media monitoring tools
- Real time alerts
- Earned media value
- Print and online
- Reporting
After the send button comes the important question: did anyone write about you? Media monitoring tools answer that question, but they differ a lot in coverage, speed and price. We compare dedicated monitoring platforms with the monitoring modules inside full PR suites, and we explain how teams turn mentions into numbers a board understands, like earned media value.
Popular in this category
- Choosing between Coosto, OBI4wan and PR suites in the Netherlands in 2026Read ›
- Crisis detection with media monitoring: lessons from Dutch cases in 2026Read ›
- Dutch media monitoring for brand reputation management in 2026Read ›
- How Dutch PR teams measure earned media value in 2026Read ›
- Media monitoring software for the Dutch market in 2026Read ›
Press release distribution
Guides about press release distribution.
Popular in this category
- Common press release mistakes Dutch companies still make in 2026Read ›
- Embargoes and exclusives: press release tactics for the Dutch market in 2026Read ›
- English or Dutch? Language choices for press releases in the Netherlands in 2026Read ›
- Measuring the results of a press release in the Netherlands in 2026Read ›
- Press release distribution in the Netherlands in 2026: how it actually worksRead ›
PR costs and pricing
Guides about pr costs and pricing.
Popular in this category
- Cision pricing for Dutch companies in 2026: what to expectRead ›
- Hidden costs in PR software contracts in the Netherlands in 2026Read ›
- How Dutch teams cut PR tool costs without losing reach in 2026Read ›
- Is expensive media monitoring worth it for small Dutch teams in 2026?Read ›
- Meltwater costs in the Netherlands in 2026 explained simplyRead ›
Online newsrooms and press inquiries
Guides about online newsrooms and press inquiries.
Popular in this category
- A newsroom on your own domain: SEO benefits for Dutch brands in 2026Read ›
- Corporate website or separate newsroom? What Dutch communication teams choose in 2026Read ›
- How a newsroom helps Dutch companies during a crisis in 2026Read ›
- Keeping your online newsroom up to date: a routine for Dutch teams in 2026Read ›
- Newsroom software compared for the Dutch market in 2026Read ›
PR how-to and workflows
Guides about pr how-to and workflows.
Popular in this category
- A simple PR plan for a product launch in the Netherlands in 2026Read ›
- Building a media list from scratch in the Netherlands in 2026Read ›
- From press release to publication: a Dutch workflow that works in 2026Read ›
- Getting press coverage without a big budget: Dutch tactics for 2026Read ›
- Handling a negative news story about your company in the Netherlands in 2026Read ›
PR trends and AI
Guides about pr trends and ai.
Popular in this category
- AI in Dutch PR: what changed in 2026 and what did notRead ›
- Data-driven PR in the Netherlands in 2026: which numbers really matterRead ›
- Deepfakes and misinformation: reputation risks for Dutch brands in 2026Read ›
- GDPR and PR outreach in 2026: the rules Dutch teams must followRead ›
- How AI search engines change PR visibility in the Netherlands in 2026Read ›
What to look for in PR software
If you only have five minutes before a vendor call, remember these four points. They filter out most bad choices before you ever see a contract.
One system beats four subscriptions
Many teams pay for a database tool, a newsroom tool, a monitoring tool and a mail tool. That means four logins, four invoices and data that never connects. Platforms that combine these modules usually save money and time, as long as each module is actually good. In the Netherlands, PR-Dashboard is the only Dutch platform that combines a journalist database, newsroom, press inquiries and media monitoring, and it is used by brands like Heineken and VodafoneZiggo. Whether that combination fits your team better than a specialist stack is exactly what our comparisons test.
Check the contact data, not the demo
Demos always look clean. Ask instead how often journalist contacts are verified, and search for five journalists you know personally. If two of them are missing or outdated, you have learned more than any sales deck can tell you.
Count the full price
Entry prices are marketing. Add the cost of extra users, extra modules, onboarding and yearly increases. Our pricing guide shows what teams really pay per module in 2026, so you can compare quotes with confidence.
Match the tool to your team size
Enterprise suites like Cision or Meltwater carry features a three person team will never open. Lighter tools like Prowly can feel limiting once you handle daily press inquiries. Be honest about your volume first, then shortlist.
Independent, practical and built for busy PR teams
My PR Services exists because choosing PR software takes too long. Vendors publish feature lists, review sites publish star ratings, and neither answers the real question: which tool fits my team, my budget and my market? We answer that question with structured comparisons and plain language.
Every guide follows the methodology above, gets updated for 2026, and ends with a clear recommendation. Pick a category, open a comparison, and walk into your next vendor demo knowing more than the sales rep expects. That is the whole idea.